pay-per-click, which is advertising billed per clicks
The most popular solution and system based on PPC is advertising on Google, known as Google Ads (formerly Google AdWords).
The Google Ads advertising system allows displaying text ads (sponsored links) in Google search results and graphical ads (display) in the Google Display Network, which includes various portals and websites where ads can be shown. Google AdWords is an effective solution that is increasingly preferred by individuals planning a successful marketing strategy for their website. Moreover, this Google advertising system is gaining more and more popularity, especially due to its unmatched reach, available features, and numerous advertising formats that can be utilized.
Google Ads advertising is settled on a CPC (Cost Per Click) and CPM (Cost Per Mille) basis.
Well-designed and managed advertising campaigns in Google deliver high-quality traffic that influences conversions, inquiries, and sales. Payment for clicks – a click is a potential customer.
Just turn on the set-up campaign, and traffic will start appearing on the website, attracting potential customers.
The effectiveness of the campaign is easily measurable. With the correct account configuration, we can see how Google Ads advertising campaigns impact business goals.
After selecting the keywords, setting up the timing of Google Ads campaigns, the ad schedule, demographic data, and location, we can precisely determine when to display the ads.
Google Ads allows you to modify and change campaign settings at any time, including budget, CPC bids, ads, and keywords.
Google Ads allows for flexible budget management on a daily, weekly, or monthly basis.
Google Shopping, PLA
Gmail Sponsored Ads
Services for Industries
Determining KPIs allows for accurate evaluation of conducted actions. From the perspective of goals, we analyze historical data: conversion costs, clicks, and revenue. Conclusions drawn from this analysis are used to implement optimizations.
With the defined metrics in place, we set up analytical tools to ensure all data is accurately collected, enabling informed business decisions. In our daily work, we use Google Analytics, Google Tag Manager, and Data Studio.
We build the account in a way that allows us to display Google Ads accurately and spend each dollar as efficiently as possible, without burning the marketing budget on ill-conceived, ineffective advertising campaigns.
Effective and appealing ads for potential clients are a direct factor in the success of the entire Google Ads campaign. Based on our experience and analysis of available data, we create impactful advertisements.
The Google Ads system, with its specificity, determines that the bid is the most crucial factor directly affecting the ad’s position and the overall cost of the campaign. We plan the bid strategy in relation to the previously established KPIs.
By continuously analyzing the data, we optimize the campaigns through changes in ads, CPC bids, schedule, and location. Information about the implemented changes and achieved results is regularly provided every month in the form of a comprehensive report.